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DRAFT TODAY, POST TOMORROW: Some posts may be in draft status until I (aka procrastinator extraordinaire) get around to posting them.



Thursday, April 22, 2010

Earth Day: Green branding

Being green can be confusing. Something may be greener than another option or be perceived as green when it may not be or perceived as not green when it is. This article has some great examples. I was interested in the plastic vs glass bottles as I have heard about this trend towards glass drinking bottles and haven't decided what to do on that one. I love my Nalgene bottles, but saw a cool glass bottle with a sleeve that could substitute.

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