Okay, it will be a while before we're buying Yuengling kegs in Phoenix, but WSJ ran an article about the oldest brewery in the nation (181 years old), still family owned, expanding. I introduced M to their beer in Pennsylvania and we've been waiting for its westward journey ever since.
According to the article, Yuengling is the 7th largest US beer supplier, not a micro-brew but a regional beer company. They bought a Coors manufacturing facility in Memphis. The article talks about the fifth generation Mr. Yuengling, a very (VERY) frugal man in his 60's, driving a dirty old American-made car for his commute. The commenters on the online version either thought he was awesome--a real American icon, or a cheapskate. He's probably some of both--they aren't mutually exclusive terms!
So move over Coors, and make way for Yuengling!