I like it on the counter or the chair at the kitchen table

I did not get the email, but there is a Facebook trend of women posting where they put their purse--to raise breast cancer awareness. I'm not sure what my purse has to do with my breast health, but I didn't get the connection when I heard this during a conversation today. The previous breast cancer awareness Facebook status was bra color. I did not understand why men were supposed to be left out (although I understand they had their own boxer campaign) since men DO get breast cancer also. My main issue with many of these non-profits (HSUS as a shining example) and campaigns:
"...more money is spent on salaried employees creating a marketing campaign than is spent on research and patient support."
While I'd like to say FB posts are all in good fun, I have to agree with both articles: these Facebook status updates do nothing to raise awareness of breast cancer, breast cancer is not the number one cause that should be promoted for women (see heart disease), and all this pink crap imported from other (often quality deficient) countries is not significantly (if at all) making any difference. I've walked and donated for causes, but I am getting (cynical) to the point that I don't think enough money is going to the cause when so much is spent on marketing and fundraising for more marketing and fundraising. Is there really anyone left in this country that isn't aware of breast cancer? Can we work on the causes and cures for diseases now? Can these non-profits stop funding drug company research and development and instead fund independent research and prevention programs? Too idealistic?