Greenwashing

I started using Method, Seventh Generation, and Mrs Meyers products a while ago. When the normal companies started making "eco" or "green" products, I decided to stick with the real eco companies rather than the impostors. I recently ran across this blog that has several posts on greenwashing, including this one: http://www.greencitizens.net/blogs/1article.php?b_id=844126800. I guess the new products from old companies are better than no improvement, but I wonder how much the COMPANY changed or if they are just looking at profit.